The skincare industry in Pakistan has been booming for the last decade with the ease of social media in the hands of everyone. Hope you are not only wasting your time by scrolling down social media reels. Thousands of people are making money online by starting your brand with just a few thousand. There are many options to choose a category to start your brand depending on your best interest and knowledge i.e. a clothing brand, a shoe-making brand, a makeup or skincare brand. I am running my skincare brand and will be happy to share my own story with you about how to start a skincare brand in Pakistan.

Here is How I Started my Own Skin Care Brand

I have an idea about starting my own cosmetics brand for several years. I always dream to become a successful lady with my father name Mr. Asghar Ali who is no more in this world. I started with my two younger siblings with an amount of round about 1 lac. We like Instagram, facebook and youtube. Checked out the trending products and checked out the gap in the market or what is less available in the cosmetic line and what can make us unique.

I am a chemistry scholar so I decided to make my product. I made organic ubtan by using all organic materials. It was costly because of the quality materials used in it. So I searched for less expensive I made two other products it was winter so I decided to go with weather demand I made a body butter moisturizing cream and a hand and foot. It was not just easy as you are assuming. I did a keen research on the product by reading out research papers and meetings with my senior teacher from the University of Agriculture Faisalabad.

After two months we successfully made our products with 100% safe materials. I made the first products for my family and friends and tested them for hundreds of people and after getting 100% satisfaction I made my Products live. I started running ads on Instagram and facebook with a 500/day daily budget. Now I am running a successful brand with my sibling that is going up day by day. My Skin Care Brand’s name is Bint-e-Asghar Organics.

Here is Step By Step Guide about How to start a Skin care Brand in Pakistan:

1. Make a Deep Research

Research for the market demand related to skin care products. First you have to make a deep research on the product that you have chosen. Get the best knowledge related to your product to give your best. Your product should be just according to the Market Needs that you can check by analyzing current trends. For example people more likely to buy organic, chemical-free, anti-aging, etc. Checkout target audience like age, gender, skin concerns for which you want to sell your product and checkout their interests.

2. Competitor Analysis

Now check out and Study skincare brands in Pakistan which are already doing same job as you are going to start. Check that what they are selling and identify where they lacked. Check and Identify gaps in the market and new opportunities to go forward. After deep analysis I am sure you will find the unique product. Go and start with a single product if you have minimum budget.

3. Define Your Brand Identity

After finding the uniqueness in your category now it is a time to make your brand identity.  Your brand identity must be unique try to go with best quality and affordable prices. Try to choose with organic materials and avoid harmful ingredients. Choose a name for your brand that actually resonate your brand’s specialty. Make an attractive logo just according to your products or theme of your brand.

4. Product Development

Decide on your initial product line as I recommended going with only one or two products like cleanser, toner or serum later on you can expand gradually. Formulation of product and finding best quality Ingredients is very important. Focus on using safe, high-quality formulations cater to Pakistani skin types and climate. After selection of one or two products it’s time for making of the product. If you are are a good chemist and best knowledge about ingredients, stability and safety then you can make your products. Another option is B2B where you can buy ready made products and can sale your products with your own brand name.

5. Testing and Prototyping

Lab testing is very important and for this purpose many institution like DRAP, PCIR and Halal Certification institutions available in Lahore and Islamabad.  After making your product and lab testing, test your products for effectiveness and safety. Apply your products on your own body and face and check by friends and family members. Gather feedback and make improvements. The users’ feedback will help you to improve your product quality.

6. Legal and Regulatory Requirements

Legal Registration of your Business is very important if you are seriously wanted to run your brand for a long time. Choose a business structure like sole proprietorship, partnership, or company. Make sure product labels are accurate and according to government regulations. For legal work or business your products must be approved form DRAP and PCIR. If you go with all legal requirements of your business no one can use your brand name and logo.

7. Branding and Marketing

Build an Online Presence with a professional website and social media pages. Use SEO, content marketing, and social media ads to promote your product and to reach your target audience. Collaborate with Influencer for Marketing of your brand. Contact with beauty influencers and bloggers for paid promotions. Offer free samples, run giveaways, and on time respond to customer queries can help you to promote your brand name very soon.

8. Scaling Your Brand

Introduce new products with the passage of time based on customer demand. Expand your distribution channels e-commerce, retail stores, Participate in expos and events to increase your brand visibility. Keep in view the common challenges, competitors, ingredient sourcing and quality control. Focus on quality, customers engagements and stay updated with upcoming trends.

Final words

I have mentioned the basic steps about how to start a skincare brand in Pakistan. I will suggest you don’t waste your time anymore and start today. You can start even from 50000-100,000. For further details or more information you can contact us at our Whatsapp no or directly email us.