Pakistan’s beauty industry has flourished in recent years, with a diverse range of makeup brands catering to Pakistani women’s unique preferences and skin tones. From halal-certified local products to globally renowned cosmetics, there is something for every makeup lover. As someone with extensive experience evaluating and reviewing top brands across various industries, I’ve curated this list of the best makeup brands in Pakistan. Most of the brands enlisted below are part of my makeup collection. Each brand on this list offers high-quality products that combine affordability, ensuring every woman can find her perfect beauty match.

Let’s have a look at the shortlisted top most loving BEST MAKEUP BRANDS IN PAKISTAN

• J.
• SAPPHIRE
• BONANZA
• MASARAT MISBAH
• ZAY BEAUTY
• BEAUTIFY BY AMINA
• RIVAJ
• MAYBELLINE
• MAC
• MISS ROSE

1. J. (Junaid Jamshed)

• Established Year: 2002 (for clothing), later expanded into beauty
• Website: https://www.junaidjamshed.com/makeup.html

J. (Junaid Jamshed) is a renowned Pakistani fashion and lifestyle brand that initially started with clothing but later expanded into the beauty industry, offering a variety of makeup products. The brand emphasizes halal, high-quality cosmetics, ensuring that its products are free from harmful chemicals and alcohol. From foundations to lipsticks, J. offers a wide range of makeup products that cater to the needs of Pakistani women. The brand is especially known for its long-lasting formulations suited to the local climate.

2. Sapphire

• Established Year: 2014
• Website: https://pk.sapphireonline.pk/collections/cosmetics

Sapphire, one of Pakistan’s leading fashion brands, ventured into beauty and cosmetics with the same level of sophistication and elegance that it brought to its clothing lines. Sapphire Beauty includes a variety of products from skincare to makeup, focusing on affordability and quality. Their makeup collection is designed for a modern and trendy look, with vibrant colors and high-end formulas. The brand’s makeup line includes lipsticks, foundations, and eyeshadows, making it a popular choice among young Pakistani women.

See Also: Top 10 shampoo Brands in Pakistan

3. Bonanza Satrangi

• Established Year: 1976 (for clothing), entered beauty later
• Website: https://bonanzasatrangi.com

Bonanza Satrangi is a well-known Pakistani brand that began with textiles and clothing and has since expanded into personal care and makeup. Their makeup line includes everyday essentials like lipsticks, eyeliners, and blushes, all aimed at enhancing the natural beauty of Pakistani women. Bonanza Satrangi emphasizes affordability while maintaining quality, making their products accessible to a wide range of consumers. Their makeup products are particularly favored for their versatility and skin-friendly ingredients.

4. Masarrat Misbah Makeup

• Established Year: 2015
• Website: https://www.masarratmakeup.com

Masarrat Misbah Makeup is Pakistan’s first-ever halal-certified makeup brand, founded by the renowned beautician and philanthropist Masarrat Misbah. The brand is known for its luxurious yet affordable products, specifically designed to meet the needs of the Pakistani market. One of their standout products is the foundation line, which offers a range of shades that beautifully complement South Asian skin tones. I’ve found their Silk Foundation to be a game-changer, especially in terms of coverage and long-lasting wear, even in Pakistan’s humid climate. The brand’s commitment to using safe and natural ingredients, while empowering women through beauty, truly sets it apart in the industry.

5. Zay Beauty

• Established Year: 2018
• Website: https://zaybeauty.com

Zay Beauty is a newer addition to the Pakistani beauty market but has quickly gained popularity for its innovative and trendy products. The brand prides itself on offering modern makeup options that blend traditional elements with contemporary aesthetics. Zay Beauty focuses on vibrant and bold colors, offering a variety of lipsticks, highlighters, and eyeshadow palettes that resonate with the younger, fashion-forward generation. They are also known for creating products with the South Asian skin tone in mind.

6. Beautify by Amna

• Established Year: 2016
• Website: https://beautifybyamna.com

Beautify by Amna has become a household name in the Pakistani beauty industry, known for its wide range of beauty products, including makeup and skincare. The brand offers high-quality products at affordable prices, focusing on inclusivity and diversity. Beautify by Amna is especially famous for its makeup tools, such as brushes and blenders, alongside its makeup products, which include foundations, lipsticks, and eyeshadow palettes. Their formulations are designed to enhance beauty while being gentle on the skin.

7. Rivaj

• Established: 2008
• Website: https://rivaj-uk.com/collections/makeup/

Rivaj UK is a popular Pakistani cosmetic brand that has made its mark with affordable and high-quality beauty products. Known for providing a wide range of makeup products, including foundations, lipsticks, eyeshadows, and skincare items, Rivaj appeals to budget-conscious consumers without compromising on quality. The brand has grown steadily, establishing itself as a trusted name in Pakistan’s beauty industry. Their products are widely available in local markets and online. Rivaj is particularly favored for its adaptability to Pakistani skin tones and climate, making it a go-to brand for many. The company has continued to evolve, launching trendy products and ensuring they remain competitive in the booming beauty market.

8. Maybelline

• Established: 1915
• Website: https://www.maybelline.com/

Maybelline is a globally recognized cosmetic brand that has a strong presence in Pakistan. Originally founded in the United States by Thomas Lyle Williams in 1915, Maybelline has become a household name for makeup lovers worldwide. The brand’s product range covers everything from lipsticks and foundations to mascaras, eyeliners, and much more. Maybelline’s success in Pakistan is due to its ability to offer trendy and effective products at affordable prices, making it accessible to a wide audience. Its Fit Me foundation and Colossal mascara are particularly popular. Maybelline products are known for being innovative, with continuous efforts to stay updated with the latest beauty trends.

9. MAC Cosmetics

• Established: 1984
• Website: https://www.maccosmetics.com/

MAC (Make-Up Art Cosmetics) is a Canadian makeup brand that has achieved iconic status in the beauty industry. Founded in Toronto in 1984 by Frank Toskan and Frank Angelo, MAC initially catered to professional makeup artists before expanding to the mainstream market. The brand is renowned for its highly pigmented lipsticks, foundations, and eye products. In Pakistan, MAC is a premium brand, favored for its high-quality and long-lasting products that cater to a wide range of skin tones. MAC’s “Ruby Woo” lipstick is one of its most famous products globally. The brand is celebrated for its dedication to inclusivity and the ability to cater to various skin types and tones, making it popular among diverse populations in Pakistan.

10. Miss Rose

• Established: 2020 in pakistan
• Website: https://missrose.com.pk/

Miss Rose is a relatively newer brand compared to others but has quickly gained popularity, especially in countries like Pakistan. Known for its trendy and affordable makeup products, Miss Rose has become a favorite for budget-friendly beauty options. The brand offers a wide range of cosmetics, including eyeshadows, highlighters, lipsticks, and more. Miss Rose’s vibrant product packaging and diverse color options appeal to younger makeup users. Though it is relatively new, Miss Rose has made a significant impact in the Pakistani market due to its accessibility and variety. It is often compared to other budget-friendly brands but stands out for its quality in its price range.

FINAL THOUGHTS

Each of these brands caters to different segments of the Pakistani beauty market, from affordable local options to premium international products, ensuring a wide range of choices for makeup enthusiasts.