Sana Hashwani and Safinaz Muneer, are the duo behind this iconic brand. This brand was established in 1989. Sana Safinaz is a name of elegance, luxury and supreme quality. This brand introduced sophisticated designs in the world of Pakistani fashion industry. Many years passed since the brand’s establishment but this brand never compromises on the quality of the fabric. This brand has a huge fan following because of its beautiful and unique designs. Sana Safinaz is considered a trendsetter in every season. This brand offers bridal wear to formal and semi-formal clothing. There is a spacious variety of clothes in this brand.

WEBSITE: https://www.sanasafinaz.com/pk

Social Media Stats (Updated: November 2024)

• Instagram Followers: 2.7 Million
• Facebook Followers: 1.7 Million

HISTORY

• ESTABLISHED YEAR:   1989

The journey of Sana Safinaz brand started when their two founders Sana hashnawi and Safinaz muneer introduced the sophisticated designs in the fashion industry of Pakistan in 1989. Sana Safinaz made an amazing impression on the clothing industry of Pakistan nationally as well as internationally by extending out with the number of many outlets. Their big objective was to combine the traditional trends with the modern western styles. Later they also started making lavish wedding dresses for bridals as well.

The brand gained popularity in the Pakistani fashion market because of its beautiful and unique designs, considering every detail. They give complete dedication to their fabric quality. By continuously following the trend in every season while never compromising on their quality and designs, this brand remains in its position throughout the years. They offer luxury pret to bridal attire to formal wear. In short, this brand offers all types of clothing which suits you according to your taste.

See Also: Top 20 Women Clothing Brands in Pakistan

PRODUCTS RANGE

1. READY TO WEAR

Price range:  Itsranges fromPKR 9,000 to 70,000

This brand offers all type of formal and semi-formal designs for those who wants to look elegant and beautiful on their special occasion. They offers premium ready to wear collection which include finely draped organza and embroidery chiffon and silk which gives you an amazing look in formal wear.

2. UNSTITCHED Collection

Price range: Their unstitched price Vary from 5000 to 15000.

This brand offers a huge collection of unstitched #pcs. There are vibrant and dark colors used for each season including their 2 types of collections Muzlin and Mahay. They offer simple everyday wear to the embroidery collection. Their embroidery collections are loved by every Eastern girl.  People are eagerly waiting for their latest unstitched lawn collection each year.

• MAHAY AND MUZLIN

Their most famous collections are Mahay and Muzlin because of their lower prices and unique designs as compare to others. This collection may appear according to the season. This collection includes both stitched and unstitched clothes along with summer or winter.

3. BRIDAL ATTIRE

Price range: Bridal couture typically starts at around PKR 300,000.

This brand is also well known for their luxurious and heavily embroidered bridal dresses. Their bridal dresses set a benchmark in Pakistani fashion industry. Their bridal collection is suited for those brides who want to look traditional as well as modern. Their collection is the combination of eastern and modern western styles.

4. PERFUMES

Price range: Its price range in between 5000 to 9000.

Sana safinaz also offers scents with beautiful packaging. Their signature scents are for those daily used and on special occasion.

5. BAGS

Price range: Its price starts with 5000 to 12000.

They offer elegant and amazing handbags which fully complement to their clothing line. They offer a range of spacious tote bags to cross body bags. Their embroidery bag have a huge fan following.

6. FOOTWEAR

Price range: Its range vary between 5000 to 10,000

Their footwear collection is as amazing as their clothing line. They offers comfortable sandals, classy heels and flats for both daily wear and occasional. They also offer traditional khussa.

Signature Style & Cultural Influence

This brand is known for its bold prints, embroidery and the combination of eastern and western styles. Their collection is often a mixture of luxury fabrics like silk, chiffon, and lawn. Their clothing line fulfills the both casual and formal needs. The brand elegance and quality, with designs which  attracts both young women and older generations.

The fashion industry of Pakistan has been strongly influenced by Sana Safinaz. The great impact of culture has been shown in their clothing. This brand offers traditional eastern wear as well as western wear. This brand is well represented in fashion event, especially in Pakistan fashion week. Whether their winter collection or summer collection, both get amazing compliments in fashion events.

GLOBAL RECOGNITION

Sana Safinaz gained popularity in the international level as they never compromise on their fabric quality. This brand has many outlets other than Pakistan including Dubai and UK.

FUTURE OUTLOOK

Their future plans has been clearly stated as they expand their outlets at international level and more focus on their fabric quality. This brand has ability to stay faithful to its values and principles. The brand is continuously introducing new styles in fashion industry. Their major goal is to remain their standard position in locally as well as globally.

My Exprience with SanaSafinaz

I love this brand and being a part of my wardrobe for several years. Their heart-touching print pattern and unique stuff make them superior in the list of famous brands in Pakistan. Not only me but my all family members choose to buy Sana Safinaz for their selves and for gift purposes.